Privacy Policy

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This Privacy Policy explains how any personal information you provide on our website, telephone booking or application form is processed, stored and if you have granted us permission, contact you from time to time.

This policy is designed to protect you, our users, by informing you what personal information is collected, what we do with that information, with whom we share it, and the methods we use to collect it. Your use of the Lakeland Motor Museum Ltd's consumer websites and any micro-sites is subject to your agreement with this policy.

Lakeland Motor Museum Ltd is proudly committed to complying with the Data Protection Acts 1988 and 2003 and any digital marketing efforts we undertake adhere strictly to its provisions. This privacy policy has also been updated to reflect the General Data Protection Regulation (GDPR) from May 2018.

Our website: Information we collect and how we do this

We use our website to provide accurate information about our museum, to communicate with you via web form/email and give you the opportunity to purchase advance tickets online.

To help best provide a better service to you, we sometimes need to collect some personal information. This collection of this data is limited and voluntary.

As a user of our website, you may opt-in to receive information from us, in which case we will require more personal data from you. We understand the importance of privacy and security and we aim to be totally transparent on how we collect data, what we hold and how it is used and stored.

The table below shows how we collect data from our website:

Your activity on our websiteWhat we collectNotes

Browsing our website

When you browse our website we use analytics software to identify trends of our users. This information isn’t personally identifiable information (PII) and the collection of such data is common practice for most commercial websites.

  • Google Analytics data (your browser, screen size, language etc.)
  • Click trails
  • Cookies on your PC.
  • IP Address

No personal information is stored and we use Google Analytics simply as a Data Processor.

Find out more about the data that Google analytics uses.

Find out more about what anonymous data we collect on our website, please see website data section below.

Find out more about the cookies that we use

Website Contact Form

If you want to contact us via the website, we ask that you fill out a small form with your contact information and the nature of your enquiry.

  • Your name
  • Your email
  • Your telephone
  • Details of your enquiry
  • (there is an optional tick-box to receive further marketing information via Windermere Lake Cruises)

None of this information is stored by us, unless you opt-in to receive future emails.

If you do not opt-in at this stage, we will simply reply to your enquiry via email and subsequently delete your personal information.

If you do opt-in for further marketing emails please see email database section below.

Purchasing a ticket from us

When you purchase a cruise ticket from us online we ask some personal information that verifies your credit card payment information and e-ticket delivery address.

  • Your name
  • Your email address for delivery of e-ticket
  • Your telephone number (in case we need to contact you in case of cruise cancellation)
  • Your postal address that your card is registered to (to process the card transaction with SagePay)

Your personal information is held on our database for 12 months after purchase on UK managed secure servers.

After 12 months, this data is automatically redacted (anonymized to just a postcode).

This postcode data is used for research purposes only and can never be traced back to any personal information.

Your payment information is processed securely by SagePay.

See the SagePay privacy policy here

Subscribe and receive our marketing emails

You can subscribe to our e-newsletters when buying a ticket or when contacting us via a web form.

To email you, we use a company called CreateSend.

  • Your name
  • Your email address

Our email newsletters keep you up-to-date with offers, promotions and news from Lakeland Motor Museum

You can opt out of receiving any further emails by clicking the ‘unsubscribe’ button on any email you receive.

Your name and email address are stored securely by CreateSend. They have extensive privacy and security policies in place and have been vetted by Windermere Lake Cruises.

See CreateSend privacy policy here

We contacted and refreshed all of our subscriber mailing lists in May 2018 as part of our GDPR preparation.

Personal information that is collected from other offline sources

Windermere Lake Cruises collects and stores some personal information via other offline sources. These may be via a phone call, letter or application form.

Offline taskWhat we collectNotes

Joining or renewing our Local Resident Discount Card Scheme

Our discount scheme for anyone living in the LA or CA postcode areas is valid for 5 years.

  • Your name
  • Your postal address (so we can verify your LA/CA postcode)
  • Your email address (optional)
  • Your opt-in via tick box to receive marketing emails.
  • A paper copy of your application with your signature on

Your information is held on file for 5 years so that we can verify your membership and apply discounts when you cruise with us.

We also keep your address on file so duplicate/replacement cards can be re-issued quickly and efficiently.

After 5 years, your information is deleted from our secure UK based servers.

We will never use your personal data for marketing purposes unless you have opted in on the paper application form.

Making a group/charter/buffet cruise booking over the phone

If you have made a group, private charter or buffet cruise booking over the phone then we keep the information on our internal booking management system.

  • Your name
  • Your postal address (to send you your booking confirmation or invoice you by post)
  • Your email address (to
  • A mobile phone number to contact you if we need to make any last-minute changes to your booking.

Your information is held securely on a UK based server for 2 years from your original booking date.

It will then be deleted from our servers

Use of your information by third parties

Lakeland Motor Museum Ltd does not sell or pass on your personal details to third parties without your consent, except in the following, highly unlikely, instances:

  • where it is required by applicable law or pursuant to a court or similar order
  • where it is required urgently to prevent serious loss or damage to property of Lakeland Motor Museum
  • where it is required for the purposes of obtaining legal advice or for the purposes of, or in the course of, legal proceedings to which Lakeland Motor Museum Ltd is a party or a witness.

Partner organisations that have access to your data

Some companies that we work with do have access to some of your data, however, they won’t do this unless they have been instructed by us to do so. These companies also comply with GDPR regulations and have been vetted by Lakeland Motor Museum for their security and privacy policies. The trusted companies that may have access to some personal data are listed below.

Name and address of companyRelationship to Windermere Lake CruisesWhat information they can access

Winander Leisure Ltd.

WInander House

Glebe Road


Cumbria LA23 3HQ

Winander Leisure Ltd. is the parent company of Lakeland Motor Museum and has employees that support the back office and administrative functions of Lakeland Motor Museum.
  • Web browsing data
  • online sales database
  • Email marketing lists
  • Bookings database
  • Live chat information

A Digital Ltd.

Unit 2 Meadowbank Business Park

Shap Road




A Digital have developed our website and online booking back-end applications and database.

They provide ongoing support and enhancements to our website and online bookings database.

  • Online sales database
  • Web browsing data
  • Email marketing lists

Sage Pay Europe Ltd.
North Park
Newcastle upon Tyne
NE13 9AA

Sagepay are our online payment gateway and they process our online payments.
View their privacy policy

  • Online transactional data

Google Inc.,
1600 Amphitheatre Parkway,
Mountain View,
United States,
CA 94043

Providing anonymous analytics data from our website.

View their privacy policy
  • Anonymous browsing data

Anonymous website data and conditions for using our website

Analysis of click trails

On Lakeland Motor Museum’s website, IP addresses (the Internet address of a computer) are logged to track a user's session while the user remains anonymous. We analyse this data for certain trends and statistics, such as which parts of our site users are visiting and how long they spend there. We do not link your IP addresses to anything personally identifiable to you.


A cookie is a text-only file that is placed on your computer by another computer on the internet to enable that computer to know when you are visiting a particular website.

The use of cookies will enable us to monitor the number of people visiting our site and to determine the country of origin of specific users. We will not, however, be relying on the use of cookies - if you do not wish to accept new cookies or wish to disable cookies altogether, you can set your internet browser accordingly using its menu bar. Please note that by disabling cookies in your web browser will mean that you will be unable to make purchases on our site. As with most commercial websites, cookies are essential for holding basket data etc.


Lakeland Motor Museum Ltd takes appropriate measures to ensure the security, integrity and privacy of personal information submitted to our sites, and periodically updates its security measures in light of current technologies. You need to be aware, however, of inherent risks associated with the transmission of information via the Internet. Lakeland Motor Museum Ltd cannot guarantee or warrant the security of any personal information you submit to our sites. If you have concerns in this regard, Lakeland Motor Museum Ltd has other ways of obtaining and providing information such as post or telephone. Contact us for more information.

All our web pages are secured using a organization validated Secure Sockets Layer (SSL) Certificate. This has been issued against a verifiable public record for authenticity and encrypts all communication between your web browser and our server. The presence of a secure connection is indicated in the browser address bar and the address of each page will be prefixed with https://.[AA4]

Lakeland Motor Museum Ltd. may also be linked to websites operated by third parties. These links are meant for your convenience only. Links to third party sites do not constitute endorsement on the part of Lakeland Motor Museum Ltd of those sites and we are not responsible for the privacy practices of the owners and operators of those sites. We encourage you to review the privacy policies and practices on each site which asks you to submit personal information.

Conditions of use and revisions

Lakeland Motor Museum Ltd's function may change in the future and Lakeland Motor Museum Ltd reserves the right to amend this Privacy Policy at our discretion. Any modifications that do occur will be effective upon such time as the amendments are posted on the website. Users shall be deemed to accept the modified policy by continuing to access Lakeland Motor Museum Ltd's site on or after the date of modification.

Your consent

By accessing the Lakeland Motor Museum Ltd's service you consent to the collection and use of information by us as outlined in this Privacy Policy. Your use of the Lakeland Motor Museum Ltd's service is subject to your agreement with this Website Privacy Policy.

Your rights and how to get in touch

We hope this privacy policy clearly shows our commitment to being transparent about what personal data we collect, store and with your permission, how we use it to keep in touch. It also shows how long we hold the data before deleting it.

Under GDPR regulations, you are entitled to contact us directly to see what personal information we store about yourself, or modify or delete this information.

If you would like to use this facility, please contact us via or 015395 304000. You can find out more about your rights as an individual at this website